Free Live Skills Workshop · Live on Zoom

The 2026 Conversion Engine Builder For Chiropractors

Why Some Chiropractors Convert 70–80% Of New Patients… While Others Struggle To Get Cold Leads To Start Care

Wednesday, June 4th, 2026 — Register Now — Seats Are Limited

2:00 PM Eastern · 1:00 PM Central · 7:00 PM UK

Save My Free Seat → Zoom link sent immediately on registration

The exact framework Dr. Ryan Rieder used to build multi-seven-figure practices — and the 3 psychological "engines" that turn uncertain new patients into committed care plans.

Stop losing patients who are right in front of you.

Why Most Chiropractors Struggle To Convert Cold Traffic

(And why your referrals convert effortlessly)

❌ The Old Way

  • Random Day 1 / Day 2 scripts with no psychology behind them
  • Forcing emotional "hot buttons" on patients who don't have any
  • Weak consultations with no objective measurements
  • Associates guessing through sales conversations
  • Facebook leads treated exactly the same as warm referrals
  • One-size-fits-all communication for every patient type
1–3% starts from cold traffic · Low conversions · High ad spend · Constant frustration

✅ The New Way

  • Understand the difference between emotional vs logical buyers
  • Use the Three Engines framework during every consultation
  • Create irrefutable evidence using scans, posture photos & X-rays
  • Build agreement step-by-step instead of hard selling
  • Turn cold traffic into warm trust through a structured process
  • A conversion system your associates can follow consistently
Higher conversion rates · Better patient compliance · Less stressful sales conversations · More committed care plans

The Three Engines Behind Every Conversion

All three engines run simultaneously. Miss any one and you'll lose the patient — no matter how good your clinical skills are.

01

Fear Engine

Cost of inaction becomes unbearable.

Help patients truly feel — in their body, not just their head — what it will cost them to leave this unresolved. The pain. The lost activities. The slow decline. The future they don't want. Not manipulation. Clarity.

02

Desire Engine

The future feels inevitable.

Paint a vivid picture of life on the other side of care. They can see themselves there. It isn't hope — it's expectation. Two futures, both clearly painted: the life they'll have with you, and the decline without you.

03

Trust Engine

You are the only person for this.

Competence. Certainty. Authority. Care. They walk out believing no one else could do this for them the way you can. It's why referrals convert at 10–50× the rate of cold traffic — the trust engine is already running before they walk in.

50% → 1–3%

The conversion rate collapse when the same chiropractor uses the same script, same slides, and same process on cold Facebook traffic instead of warm referrals.

That's not a bad script problem. It's a sales psychology problem. This free workshop fixes it.

The 13-Step Day 1 Conversion System

Every step has a purpose. Every question builds an agreement. By the time you reach the report of findings, the patient has already sold themselves.

Emotional vs. Logical Patients

Why probing for emotional hot buttons too early destroys your sale — and exactly what to do with the logical, crossed-arms patient who insists they have nothing wrong.

The Agreement Ladder

A Socratic questioning sequence that gets patients to arrive at their own conclusions — without feeling pushed, pressured, or manipulated.

Irrefutable Objective Evidence

When there's no emotional reason to act, objective measurements — X-rays, scans, posture photos — become your only path to a yes. Here's how to set them up and deliver them correctly.

The New Patient Orientation Close

A structured handoff that books the spouse, pre-frames commitment, and dramatically improves follow-through before you've even started care.

Why warm referrals convert easily — but Facebook leads don't
The massive mistake chiropractors make during Day 1 consults
The exact phrases Ryan teaches associates to improve conversions
Why most chiropractors talk too much during examinations
The touch → tell → ask → teach examination framework
How to increase commitment without sounding pushy or salesy
How to structure New Patient Orientation for better compliance
How to create a stress-free, referral-driven practice

What Doctors Are Saying

"We realised we were trying to emotionally 'sell' logical patients. Once we understood the difference, our conversion rate changed almost immediately."

— Dr. Sarah Mitchell

"The 'agreement ladder' completely changed how my associates communicate during consultations. It feels collaborative now instead of awkward or pushy."

— Dr. James Walker

"The biggest breakthrough was understanding how objective measurements create certainty. We stopped forcing emotional conversations on patients who just weren't there yet."

— Dr. Rebecca Hayes

"Ryan explained sales psychology in a way no chiropractic coach ever has. Our close rate from Facebook leads improved dramatically."

— Dr. Austin Wells-Burr

This Training Is For You If:

You're getting leads but struggling to convert them into care plans
Your associates aren't converting consistently or confidently
Facebook leads feel dramatically harder to close than referrals
You want a structured, repeatable consultation process
You're tired of awkward, uncomfortable sales conversations
You want patients to commit to care confidently and without pressure
You want higher patient retention and more organic referrals
You want a calmer, more predictable, less stressful practice

What Happens When You Get This Right?

Practice & Sales Nirvana.

Click your fingers and imagine every patient doing all six of these things:

Acknowledge they have a problem
Acknowledge they need and want help
Commit to the schedule of care you recommend
Schedule all appointments in advance
Pay for their care plan in advance
Refer friends and family without being asked

That's the practice we're building. Join us live on June 4th.

"
If the pain of doing something is more than the pain of doing nothing — they will never say yes. That is the only line you need to understand about the entire conversion process.
— Dr. Ryan Rieder
R

Dr. Ryan Rieder

Ryan built a multi-seven-figure, multi-practice chiropractic business from the ground up.

3,500+
Visits Per Week
10,000
New Patients / Year
$7M+
Annual Revenue
500+
Chiropractors Coached

He built internal marketing teams, workshop systems, associate conversion systems, referral engines, patient orientation systems, and long-term retention structures — employing 30+ associates and a team of 80+ staff. Ryan has spent years studying human psychology, sales systems, conversion strategy, referral behaviour, and webinar selling. This free workshop combines all of it into a single, actionable session.

Join Dr. Ryan Free on June 4th →

This Is NOT Generic Sales Training.

This is specifically designed for chiropractors handling new patient consultations, Facebook leads, cold traffic, associate conversions, workshops, reports of findings, care plan recommendations, and long-term retention. Every framework, every script, every phrase was built inside real chiropractic practices. Nothing here is borrowed from another industry.

Stop Guessing Through New Patient Conversions.

Learn the exact framework behind higher conversion rates, stronger patient commitment, and a practice that grows through referrals.

Date
June 4, 2026
Time
2PM ET · 1PM CT · 7PM UK
Reserve My Free Seat For June 4th → Zoom link sent immediately on registration · Hosted on Dr. Ryan's Zoom Room
Save My Free Seat — It's Free